Bariatric Surgery
Cardiovascular
Dermatology
Gastrointestinal
Respiratory
Vaccines
Joint and Bone
Hematology
Immunology
Metabolic
Virology
Women's Health
Neonatology
Nephrology
Neurology
Oncology
Rare Diseases
Pain
PFG MedComm partnered with a healthcare organization that had lengthy and cumbersome health communication materials incorporating both a broad range of content and messaging. While comprehensive, the existing material was ineffective in framing information for key clinical stakeholders.
Anticipated the needs and opportunities by identifying the top health system strategic priorities and areas of concern
Adapted by streamlining into the 6 key value messages most impactful for health systems.
Accomplished by creating “build your own value story” tools for account managers to create a tailored value story speaking to the needs of their health system clinicians and the patient population
A healthcare organization wanted to support their team through a creative training workshop to better understand the real-world experience and mindset of clinicians and patients. PFG MedComm partnered with the production agency to develop strategic approach and content.
Anticipated all the clinical, patient, and access scenarios occurring that would be most valuable for understanding the clinician and payer mindset
Adapted the immersive experience through the development of stakeholder personas, characters, and scenarios.
Accomplished by creating a robust, immersive storyline, scripts, and scenes for training attendees to understand the customer experience
PFG MedComm partnered with the global division of a company with COVID diagnostics to communicate the value of their expansive suite of clinical diagnostics to a specific set of payer stakeholders. The team lacked relevant content and messaging needed for this stakeholder type.
Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.
Adapted the tactical plan and created engagement tools.
Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.
A top 25 medical device company had a women’s health device brand that was facing access challenges from national payers due to limited perspectives on the available data and patient populations. The company noted that the geographies of limited access included lower socioeconomic populations.
Anticipated challenges based on a comprehensive landscape analysis of clinical, health economic and payer strategies
Adapted a revised strategy responding to the challenges of racial disparities, disease burden, and barriers to access.
Accomplished through tactical execution of strategic recommendations.
A healthcare organization was facing challenges in communicating the clinical and health economic value of their research and data to a specific stakeholder type. Coverage variations and changes due to healthcare landscape impacted clinical perspectives.
Anticipated the needs by reviewing challenges with internal stakeholders and reviewing landscape.
Adapted by communication strategy by proposing a wraparound approach to addressing the specific channel
Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches
