Our Experience &

Case Studies

The PFG MedComm 360° Approach to Access® has been established with deep experience across brands, therapeutic categories, and stakeholder types.

Therapeutic Categories

Bariatric Surgery

Bariatric Surgery

Cardiovascular

Cardiovascular

Dermatology

Dermatology

Gastrointestinal

Gastrointestinal

Respiratory

Respiratory

Vaccines

Vaccines

Joint and Bone

Joint and Bone

Hematology

Hematology

Immunology

Immunology

Metabolic

Metabolic

Virology

Virology

Women's Health

Women's Health

Neonatology

Neonatology

Nephrology

Nephrology

Neurology

Neurology

Oncology

Oncology

Rare Diseases

Rare Diseases

Pain

Pain

Case Study 1

Build Your Own Value Story for Health Systems

PFG MedComm partnered with the payer marketing team of a top 20 pharmaceutical company. While one of their legacy brand's lengthy payer value proposition (PVP) was comprehensive, it was ineffective in framing the areas of concern for health systems.

Anticipate

Anticipated

Anticipated needs and opportunities by identifying the top health system strategic priorities and areas of concern.

  • Landscape Research/Needs Assessment
  • Stakeholder Profiling/Interviews

Adapt

Adapted

Adapted by streamlining into the 6 key value messages most impactful for health systems.

  • Customer Facing Leave Behinds

Accomplish

Accomplished

Accomplished by developing a set of tools for account managers to build their own tailored value story speaking to the needs of their health system customers and the patient population.

  • Field Team Playbook & Implementation Guide
  • Training Workshop

Case Study 2

A "Fly On The Wall" Immersive NSM Experience

A top 5 large pharmaceutical company wanted to support their NSM attendees to better understand the customer experience and mindset through real world scenarios. PFG MedComm partnered with the production agency to develop strategic approach and content.

Anticipate

Anticipated

Anticipated various clinical, patient, and access scenarios that would be most valuable for understanding the customer mindset.

  • Landscape Assessment & Strategic Recommendations

Adapt

Adapted

Adapted the immersive experience through the development of customer personas, characters, and scenarios.

  • Stakeholder Mapping
  • Customer Research

Accomplish

Accomplished

Accomplished by creating robust immersive storylines, scripts, and scenes for NSM attendees to understand the customer experience.

  • Comprehensive NSM Training

Case Study 3

Portfolio Value Strategy - Emerging Markets

PFG MedComm partnered with the global marketing division of one of the top 10 medical device and diagnostics manufacturers to communicate the value of their expansive diagnostics portfolio to a new customer segment in emerging market regions worldwide.

Anticipate

Anticipated

Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.

  • Landscape Assessement & Strategic Recommendations
  • Best Practices Review

Adapt

Adapted

Adapted the tactical plan and created engagement tools.

  • Stakeholder Mapping Workshop
  • Value Story Deck
  • Customer Leave Behinds

Accomplish

Accomplished

Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.

  • Global Training Workshops
  • Field Team Playbook
  • Customer Profiles

Case Study 4

Women's Health Access Strategy

A top 25 medical device company had a women's health device brand that was facing access challenges from national payers due to limited perspectives on the available data and patient populations. The company noted that the geographies of limited access included lower socioeconomic populations.

Anticipate

Anticipated

Anticipated challenges based on a comprehensive landscape analysis of clinical, health economic, and payer strategies.

  • Landscape Assessment & Strategic Recommendations
  • Typeform Surveys

Adapt

Adapted

Adapted a revised strategy responding to the challenges of racial disparities, disease burden, and barriers to access.

  • Stakeholder Mapping
  • KOL Relationships
  • Strategic Planning

Accomplish

Accomplished

Accomplished through tactical execution of strategic recommendations.

  • Peer-Reviewed Publication & Conference Support
  • Payer Value Story & Value Proposition

Case Study 5

Employer Coverage Value Messaging

A midsize pharmaceutical company was facing challenges in communicating the value of their product portfolio to the employer channel. Coverage variations and changes due to the healthcare landscape impacted employer perspectives.

Anticipate

Anticipated

Anticipated the needs by reviewing landscape and challenges with internal stakeholders.

  • Landscape Research & Needs Assessment
  • Field Team Interviews
  • Stakeholder Profiling

Adapt

Adapted

Adapted employer strategy by proposing a wraparound approach to addressing the employer channel.

  • Strategic Planning

Accomplish

Accomplished

Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches.

  • KOL Collaboration
  • Whitepaper
  • Customer-Facing Branded/Unbranded Materials

Experience

Across Therapeutic Categories

bariatric-surgery
Bariatric Surgery
heart
Cardiovascular
dermis
Dermatology
intestine
Gastrointestinal
lungs
Respiratory
vaccine
Vaccines
broken-bone
Joint and Bone
hematology
Hematology
immunity
Immunology
digestion
Metabolic
virus
Virology
uterus
Women's Health
newborn
Neonatology
kidneys
Nephrology
neurology
Neurology
search
Oncology
dna
Rare Diseases
pain
Pain

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Brands

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Indications

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Therapeutic Categories

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Launches (US + Global)

 

Let's talk about what we can accomplish together. 

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