Case Study 1
Build Your Own Value Story for Health Systems
PFG MedComm partnered with the payer marketing team of a top 20 pharmaceutical company. While one of their legacy brand's lengthy payer value proposition (PVP) was comprehensive, it was ineffective in framing the areas of concern for health systems.
Anticipated
Anticipated needs and opportunities by identifying the top health system strategic priorities and areas of concern.
- Landscape Research/Needs Assessment
- Stakeholder Profiling/Interviews
Adapted
Adapted by streamlining into the 6 key value messages most impactful for health systems.
- Customer Facing Leave Behinds
Accomplished
Accomplished by developing a set of tools for account managers to build their own tailored value story speaking to the needs of their health system customers and the patient population.
- Field Team Playbook & Implementation Guide
- Training Workshop
Case Study 2
A "Fly On The Wall" Immersive NSM Experience
A top 5 large pharmaceutical company wanted to support their NSM attendees to better understand the customer experience and mindset through real world scenarios. PFG MedComm partnered with the production agency to develop strategic approach and content.
Anticipated
Anticipated various clinical, patient, and access scenarios that would be most valuable for understanding the customer mindset.
- Landscape Assessment & Strategic Recommendations
Adapted
Adapted the immersive experience through the development of customer personas, characters, and scenarios.
- Stakeholder Mapping
- Customer Research
Accomplished
Accomplished by creating robust immersive storylines, scripts, and scenes for NSM attendees to understand the customer experience.
- Comprehensive NSM Training
Case Study 3
Portfolio Value Strategy - Emerging Markets
PFG MedComm partnered with the global marketing division of one of the top 10 medical device and diagnostics manufacturers to communicate the value of their expansive diagnostics portfolio to a new customer segment in emerging market regions worldwide.
Anticipated
Anticipated the needs and opportunities within their customer segment through a comprehensive landscape assessment.
- Landscape Assessement & Strategic Recommendations
- Best Practices Review
Adapted
Adapted the tactical plan and created engagement tools.
- Stakeholder Mapping Workshop
- Value Story Deck
- Customer Leave Behinds
Accomplished
Accomplished by empowering their field teams through stakeholder engagement training workshops with real-world scenario simulation.
- Global Training Workshops
- Field Team Playbook
- Customer Profiles
Case Study 4
Women's Health Access Strategy
A top 25 medical device company had a women's health device brand that was facing access challenges from national payers due to limited perspectives on the available data and patient populations. The company noted that the geographies of limited access included lower socioeconomic populations.
Anticipated
Anticipated challenges based on a comprehensive landscape analysis of clinical, health economic, and payer strategies.
- Landscape Assessment & Strategic Recommendations
- Typeform Surveys
Adapted
Adapted a revised strategy responding to the challenges of racial disparities, disease burden, and barriers to access.
- Stakeholder Mapping
- KOL Relationships
- Strategic Planning
Accomplished
Accomplished through tactical execution of strategic recommendations.
- Peer-Reviewed Publication & Conference Support
- Payer Value Story & Value Proposition
Case Study 5
Employer Coverage Value Messaging
A midsize pharmaceutical company was facing challenges in communicating the value of their product portfolio to the employer channel. Coverage variations and changes due to the healthcare landscape impacted employer perspectives.
Anticipated
Anticipated the needs by reviewing landscape and challenges with internal stakeholders.
- Landscape Research & Needs Assessment
- Field Team Interviews
- Stakeholder Profiling
Adapted
Adapted employer strategy by proposing a wraparound approach to addressing the employer channel.
- Strategic Planning
Accomplished
Accomplished by developing a communication strategy using both non-personal, and traditional marketing approaches.
- KOL Collaboration
- Whitepaper
- Customer-Facing Branded/Unbranded Materials
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